Serolys Mascara

4.9

14,646 Reviews

"I was amazed at how well this mascara worked on my sparse lashes. I'm 59, but my lashes look like they did in my younger years! I've thrown out all my old mascaras, even my Lancôme!"

 

– Martine, Serolys Mascara customer.

100% Satisfaction or Your Money Back Guarantee

Tired of thin, sparse eyelashes and a dull look? We have created a mascara specifically designed for mature women that will earn you more compliments than you ever imagined.

 

Years of research have gone into creating the perfect brush and formula duo. The brush separates even the finest lashes without clumping. The volumizing formula thickens your existing lashes while stimulating their natural growth. pH balanced. 100% natural. No more irritation or panda eyes.

Why has Serolys Mascara won over thousands of mature women?

1. A revolutionary brush

 

Say goodbye to your #1 problem: sparse lashes and mascara wands that can't grab them. Serolys features a unique brush that reaches even the finest lashes. And coats them all, without exception.

 

2. Instant volume and length

 

Its buildable formula transforms your drooping lashes into sublime, curled, fanned-out lashes. No drying. No breakage. Remarkable thickness.

 

3. Long-lasting care

 

Serolys Mascara is much more than just a mascara. It's a true treatment. Its premium ingredients give your lashes everything they need to become thicker and longer.

Over 10,000 5-star reviews

pH balanced

Hypoallergenic

Water-resistant

The wait is over. Finally, a mascara for mature eyes! Women 50 and over, rejoice.

No more empty promises. It's time for spectacular results.

 

Serolys Mascara is not just a simple cosmetic to "look younger." It is a true treatment in a bottle that reveals the natural beauty of your lashes and stimulates their growth.

 

Created by makeup experts specializing in the beauty of mature women, Serolys saves you several minutes in your makeup routine.

Zero packets. Zero errors. Zero traces.

Not tested on animals. Make the right choice!

Instantaneous lengthening. Sustainable natural growth.

Why compromise when you can have shine and growth?

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Your beauty is our priority.

(Not satisfied? Get your money back.)

 

You deserve to try Serolys Mascara with no commitment.

And we have complete confidence in the technology we used to create our formula.

 

At Serolys, we put you in the spotlight. Our mission: to reveal your natural beauty, at any age.

 

So if you're not satisfied with Serolys Mascara, simply contact us. We'll give you a full refund, no questions asked.

 

Even if the bottle is empty. :)

Frequently Asked Questions

Is Serolys Mascara effective?

Serolys Mascara is the only treatment mascara in the world designed for mature eyelashes. Let us explain what that means.

 

When you apply a classic mascara, your lashes are covered with pigments and stiffened. Most of the work is done by the volume of pigment deposited. The more coats you apply, the more length you get.

 

This creates a whole host of problems:

  • The chemical components of classic formulas dry out your already weakened and brittle lashes.
  • Double and triple coats are difficult to remove. Especially if the mascara is waterproof.
  • Too much pigment causes lashes to clump together, creating that unsightly dark appearance under the eyes – the infamous panda eyes.

But Serolys Mascara takes a different approach.

  1. It untangles and separates thin and sparse lashes.
  2. The applicator deposits an optimal amount of pigment. Just enough to gently coat each lash. No excess, so no clumps.
  3. The formula itself is developed to nourish your lashes with essential vitamins and hydration (in two light coats) to provide up to 20 times more length, immediately.
  4. Plant-based oils contain bioactive nutrients that repair and treat damage, while you go about your day with sublime lashes.
  5. This product is pH-balanced, hypoallergenic, and not tested on animals.

In summary, Serolys Mascara is suitable for women of all backgrounds and skin tones – whether they are 50, 60, 70, or older.

 

Does this treat my thin and sparse eyelashes?

Yes, absolutely.

 

That is precisely why this mascara was created. We spent years selecting the most effective ingredients to help women with fine, sparse lashes, making them long and thick.

What makes Serolys Mascara different from others on the market?

Serolys Mascara stands out from all other mascaras because it is specifically designed for women aged 50, 60, and beyond.

  • It is designed to lengthen, volumize, separate, and define shorter, finer lashes that women often experience after 50.
  • It is a hydrating mascara that enhances your lashes without drying them out.
  • Its soft black shade suits all skin tones and hair colors without appearing too harsh or severe. (This shade is particularly flattering for grey or white hair!)
  • It is formulated with healthy and safe ingredients that help your lashes retain moisture, stimulate growth, nourish them, and prevent breakage – among many other benefits.
  • It is hypoallergenic, designed for the most sensitive eyes.
  • It is designed for all-day wear.
  • Its lengthening and shaping brush prevents clumps and flakes.
  • It resists smudging, streaking, and running.
  • This water-based mascara dries quickly and won't make your lashes clump or stick together like oil-based formulas.
  • It applies easily and smoothly. It comes with a medium-sized, slightly tapered silicone brush to easily reach all your lashes.
  • It is NOT waterproof because waterproof mascaras contain harsh ingredients that can dry out and weaken lashes from age 50 onwards.
  • Being water-based, Serolys Mascara has a neutral pH. This makes it a healthier mascara when you have delicate skin around the eyes – like many women over 50.
  • It is a buildable formula that allows you to easily add multiple layers for a more subtle or more intense look, depending on your desire.
  • It is a clean beauty formula with ingredients we are proud of.
  • It is easy to apply and remove, so you can add it to any "less is more" routine – and finish your makeup in 10 minutes maximum.

From start to finish, Serolys Mascara is designed to enhance your eyes, skin, and complexion at 50 and beyond. We invite you to try it and see for yourself.

What colors are available and when should they be used?

Serolys Mascara is available in four popular shades for mature women:

  • Black. A soft, intense black that suits fair complexions and grey hair. We used premium iron oxides for saturation, avoiding the problem of a result that is too harsh and excessive. Use this shade for instant dramatic effect. Perfect for evenings and romantic dates.
  • Brown. A true brown. Not a black disguised as brown. Rich... almost woody. This is a blonde's best friend! Bordeaux undertones also flatter redheads. Perfect with freckles! Captivating and almost invisible. Yet, the length and volume still impress.
  • Navy. No, not the electric blue of the 80s. This blue is a deep sapphire. Think Lady Diana's eyes. Brightens and enlarges tired eyes. Pairs with copper, brown, gold, and all jewel tones. Ultra-natural finish. No one will ever guess.
  • Blackberry. An unbeatable combination. The modern curve, definition, and strengthening formula of the iconic Serolys Mascara, in a royal shade as rare and elusive as the legacy of purple. Blackberry is perfectly balanced. It is rich in neutral violets that are neither too cool nor too warm; flattering for all skin tones and eye colors. Soft with (almost) black depths from a distance. Intriguingly brightening and feminine up close!

Is it hypoallergenic?

Yes! Serolys Mascara is designed to be hypoallergenic. It is made for the most sensitive eyes and the delicate skin around the eye. This unique formula contains no aggressive chemicals or additives that can cause eye reactions.

 

Serolys Mascara has a water-based formula, unlike the oil-based formulas often found in mascaras. We chose this water-based formula because it has a neutral pH, which makes it healthier for the delicate skin around your eyes.

 

Serolys Mascara is made with pure and safe ingredients, without animal testing. We have chosen each ingredient with the greatest care, so that it can be used by women with the most sensitive eyes.

 

Flaking mascara is also a major cause of eye irritation. The moisturizing formula of Serolys Mascara combined with its brush prevents this phenomenon.

Is Serolys Mascara waterproof?

It is NOT waterproof. However, it is water-resistant.

 

What's the difference?

 

Waterproof mascaras contain harsh ingredients that can dry out and weaken eyelashes, especially after the age of 50. Waterproof mascaras are also a nightmare to remove.

 

In contrast, a water-resistant mascara like our Serolys Mascara will last all day and withstand hot summer days, perspiration, tears, rain, and any other situation where eyes may come into contact with water.

Is the mascara easy to remove at the end of the day?

Even though our mascara is water-resistant and lasts all day, even during the hottest days and intense sports activities, it is easy to remove after a long day.

What are the ingredients in Serolys Mascara?

Serolys Black Mascara Aqua (Water), Styrene/Acrylates Copolymer, Synthetic Candelilla Wax, Beeswax, Polyvinyl Alcohol, CI 77499, Glycerin, Stearic Acid, Glyceryl Monostearate, Cetostearyl Alcohol, Polysorbate 80, Triethanolamine, Hydroxyethylcellulose, Methylparaben, Propylparaben, Fragrance

 

Serolys Navy Blue Mascara Aqua (Water), Styrene/Acrylates Copolymer, Synthetic Candelilla Wax, Beeswax, Polyvinyl Alcohol, Ultramarine Blue, CI 77499, Glycerin, Stearic Acid, Glyceryl Monostearate, Cetostearyl Alcohol, Polysorbate 80, Triethanolamine, Hydroxyethylcellulose, Methylparaben, Propylparaben, Fragrance

 

Serolys Brown Mascara Aqua (Water), Copernicia Cerifera (Carnauba) Wax, Beeswax, Acrylates Copolymer, Synthetic Wax, Propylene Glycol, Glyceryl Stearate, Ethylhexyl Myristate, CI77499, CI77491, Carbomer, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben

 

Serolys Blackberry Mascara Aqua (Water), Styrene/Acrylates Copolymer, Synthetic Candelilla Wax, Beeswax, Polyvinyl Alcohol, Glycerin, Stearic Acid, Glyceryl Monostearate, Cetostearyl Alcohol, Polysorbate 80, CI 77499, CI 77891, Triethanolamine, Squalane, Aluminum Hydroxide, Hydroxyethylcellulose, Barium Sulfate, Methylparaben, Propylparaben, Fragrance, Resin, CI 77007, CI 45410

Is Serolys Mascara tested on animals?

Absolutely not! Serolys Mascara is 100% cruelty-free.

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Cosmetics with a Conscience

How Your Purchase Makes a Difference

For every product purchased, we make a donation to help a woman thrive.

Cancer control

We support charities that help women affected by breast cancer live with dignity.

Tribute to women on the front line

We are expanding our commitment to supporting women working on the medical front lines.

Stop misinformation

We invest in organizations that disseminate reliable information to educate mature women.

Research funding

We choose the best R&D talents to design cosmetics that use science to care for you.

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Stéphanie S. Marseille | Verified Purchase ⭐️⭐️⭐️⭐️⭐️

The best mascara of my life


I've been using this mascara for a year now. It's the best I've ever used in 65 years. It makes your lashes so long that people think you're wearing falsies.

Carole J. Brest | Verified Purchase ⭐️⭐️⭐️⭐️⭐️

Long lashes and a great product!


Perfect pigmentation, no clumps, it makes my lashes look longer and stays on really well all day! Plus, the formula didn't irritate my eyes, even though they're very sensitive. I love my Serolys Mascara!

Sophie G. Nice | Verified Purchase
 ⭐️⭐️⭐️⭐️⭐️

The best of the best!!


This mascara works wonders on mature and aging lashes! I love its plumping formula!!

Chloé T. Bordeaux | Verified Purchase ⭐️⭐️⭐️⭐️⭐️

The Best Mascara Ever

 

I have thin, blonde eyelashes, and Serolys Mascara gives great coverage without clumping. I'm 66 years old, and my eyelashes look 30, I feel beautiful!! Thank you for creating a quality mascara for mature women!

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